This Guinness Hat is inspired by the 19th Century Dublin working man cap. A modern twist to a retro cap. Caps and wool knit sweaters, embroidered with the word “Guinness”, were worn with pride by crews of ships that exported Guinness around the world. This was a century before wearing logos and branding became fashionable.
The quirky nature of early advertising by Guinness is captured in this urban Guinness Flat Cap. This tradition is continued in Ireland today through broadcast media with abstract and cool TV advertising. The two “Brilliant” cardboard cut out guys lead the way for Guinness in their quirky ads in North America. Every day is a Lovely Day for a Guinness. Get your hat now while this retro style is still in stock.